Move over Instagram, viral challenges now live on TikTok. The latest? The #PurpleShampooChallenge. Now, don't worry, you don't have to be a VSCO girl or an E-girl to participate. All you need is your phone, purple shampoo (Clairol Professional’s Shimmer Lights, specifically), and the odd need to feel like wasting a good ol' bottle of it on your hair.
For the past few days, teens have been posting videos of themselves using excessive amounts of purple shampoo on dry hair. It's unclear why, but with a few scrolls down the #PurpleShampooChallenge — which thas 3.8M views on the app, while #PurpleShampoo has 59.9M views — it seems that some think when applied to dry hair it will turn their hair icy blonde once washed, while others think it will turn their hair purple.
Now, we hate to break it to them, but it really does neither — unless you already have icy blonde hair, that is. Because purple shampoo, also known as toning shampoo, is designed to keep undertones at bay and help remove brassiness. This means if you're not blonde, there's no point in trying this challenge. And if you are, the purple shampoo will work, but the transformation isn't as exciting as purple hair. Instead, your mane will look a truer blonde or platinum. Sure, it's still TikTok worthy but the excessive application isn't. Because even though Clairol's Shimmering Light purple shampoo might only be $10 at your local Target or Walmart, being mindful of your waste is priceless.
Now, if you're looking for other purple shampoos because you want to start taking care of your hair, we've rounded up a few below. Yes, including one made specifically for brown and darker hair!):
