Vans has been getting plenty of buzz lately, and their new announcement is only adding to it. SZA has been named the skater-inspired clothing and footwear brand's newest artistic director.
On Aug. 14, Vans shared that they have a multi-year partnership with SZA. Per the fashion label’s announcement, the singer will “reimagine upcoming campaigns and co-create exclusive product collections that fuse her unique vision with the brand’s creative and youthful spirit.”
“I've been wearing Knu Skools and other styles for years, they've always had an ethos I connect with. As Artistic Director, my mission is to show that joy, community, creativity, and fashion are all still intersectional. That humanity, culture, and connection are still the access points. I’ve learned that bravery and curiosity are the cures for uncertainty, it’s a lifestyle and Vans champions that spirit. They stand where I stand, and I’m honored to invite a whole bunch of people to stand Off the Wall with us,” SZA says via the press release.
Just like the brand is closely tied to skaters, it has similarly been connected with musicians as well, whether that be sponsoring music festivals like the Vans Warped Tour or being spotted on stars like Olivia Rodrigo. SZA has also had a big presence in fashion, from being both in front of the camera and behind it. Similar to her new role, she previously collaborated with Crocs for two wood-inspired takes on their classic styles. So, this duo collaborating seems quite fitting.
