In the midst of the COVID-19 where social distancing is key, businesses both small and large will be taking a hit as many brick-and-mortar stores are shutting down to ensure the safety and wellbeing of their employees and have to continue to pay the same rent prices. Larger businesses that have the overhead are finding ways to continue to pay their employees or set up funds to support them during this time. Other businesses like LVMH are innovating and adapting to the time by shifting the output of their factories from perfume to hand sanitizers.
Social distancing for the greater good is also an opportunity to practice self-care, get to that puzzle you've been pushing off, or hanging up frames that have been on your floor. Finally cleaned out your closet? Treat yourself to a new pair of shoes while simultaneously supporting a business that needs it. Everyone wins (and stays safe). When times are uncertain, find solace in a good pair of boots or extra soft sweater. It's something to look forward to when the quarantine ends and in the meantime, wear them around the house to feel a little bit more dressed up while working from home.
Scroll through to see 10 stores to support during the COVID-19 pandemic.
1. Wolf Circus
Some of our favorite baubles and necklaces are from Wolf Circus. The brand makes affordable designer jewelry that still feels special. Designer and made in Vancouver, their new line gives a new meaning to pearls.
2. Shop Pêche
My all-time favorite flats are from here (and yours can be too!). Shop Pêche excels at finding reasonably priced sandals, heels, and boots. Something to look forward to when you finally get to go outside and enjoy spring.
3. Anthom
This SoHo institution has its own line of clothing as well as a well-curated list of new brands. You'll be sure to find something you like here if you're a minimalist! The brand has been vocal about businesses shutting down and is encouraging consumers to shop online during this time.
4. Outdoor Voices
Our favorite activewear company is taking a break from Doing Things. They've closed their 11 stores and plan to compensate their employees during this time and the headquarters team is also working remotely.
5. Fruity Booty
There's no time like the present to update your underwear and loungewear drawer. Swap out your period-stained panties for a fresh pair or invest in a fancy new set.
6. Maimoun
Tired of your usual designers and brands? One scroll through Maimoun's site and you'll probably find a new designer you've never heard of. The store's buys are colorful, brightly patterned, and exciting. Just what we need.
7. Sincerely, Tommy
Based in Bed-Stuy Sincerely, Tommy is a coffee shop slash really well-curated store of local designers. On Instagram, they promoted social distancing by encouraging their followers to shop online or via their IG stories. The coffee shop is still open, but the store itself has shut down.
8. 100% Silk Shop
You're bound to find something interesting, fun, and a statement on 100% Silk Shop. The store carries a variety of young designers. And really fun e-commerce photography to go along with it.
9. Aritzia
Along with shutting down its stores, Aritzia has set up the Aritzia Community™ Relief Fund to support their community and families. All purchases during this time will go towards financially helping Aritzia's employees and overseas partners that are affected by the pandemic.
10. Everlane
The go-to basics store shuts down after growing concerns from COVID-19 as well and pledges to compensate their retail team as well as warehouse partners and factories.
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