There are already countless reasons to love Zendaya: she's talented, fearless with her words, beliefs and style, and a humanitarian to name a few. Now, you can add one more to the list: she's launching an all-inclusive fashion line. While Zendaya has usually been on the other side of the industry, as a campaign star and trend-setter, she's now making a name for herself as a designer with her Daya line.
Not only is the collection highly wearable — consisting of style conscious utilitarian pieces from jeans to jumpsuits, bomber jackers, and printed t-shirts — it's affordable. All of the pieces are priced between $18 and $158, as Racked reports, because as Zendaya told the website, "You got rent, you got food, you know?" A girl after our own hearts.
Another major selling point for Daya is that the collection comes in sizes ranging from 0 to 22, an important move in an industry where designers don't often produce clothes past a size 10. While there's been moderate progress for curvy women the fashion industry, especially during the last New York Fashion Week for spring 2017, the fashion industry still has a long way to go. If a celebrity like Zendaya is using her platform to incite change, then hopefully more designers will follow suit.
This weekend, fans in select cities will have a chance to see and purchase pieces from the line IRL, as Zendaya is hosting three pop-up stores across the country. Check out the details below, and shop the collection online here.
NEW YORK 350 West Broadway New York, NY 10013 Saturday—Sunday 10am—8pm
CHICAGO 108 N State St Chicago, IL 60602 Saturday—Sunday 10pm—8pm
LOS ANGELES 441 N Fairfax Ave Los Angeles, CA 90036 Saturday 12pm—10pm , Sunday 10am—8pm
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