Benefit

Seeing is believing.

"I'm reclaiming a life experience that I thought I had missed out on forever."

"I think it's really important that we take action to make a difference in the lives of women."

Everything from Benefit Roller Lash to Maybelline The Falsies.

Your cheeks won't want to miss this.

It was recalled last year after failing to meet “quality standards."

Favorites from Too Faced, Tarte and more.

Meet your new favorite product.

MAC adds 65 new polishes to its permanent collection.

Eighteen-year-old YouTube sensation Blair Fowler (aka JuicyStar07 and OtherJuicyStar07), whose musings on fashion, beauty, and life have garnered over 58 million channel views, is one busy girl. Not only does she have a book deal and a production deal currently in the works, and a small part in the highly anticipated teen comedy movie Prom, the Tennessee native is also getting ready for her own real high school prom! We chatted with Blair about what it was like to work on the film as well her hair and makeup ideas for the big dance.

The fun gals at Benefit Cosmetics want you to have a brow-wow birthday! Before you commence your bday festivities, stop by any Benefit Brow Bar and get your arches plucked and perfected for FREE. (Just be ready to flash them a government-issued photo ID.) To find a Brow Bar near you, go to this website!

Let's face it: it's the time of year when we just want to hibernate. Let Benefit revive you--or at least your face--with their Scene Queen Palette.

This handy two-in-one product from Benefit will have all eyes on you, from your lashes to your lips.

Turn up the heat with Coralista's Cheek Powder in Coral. Great for summertime, this tropical blush adds the perfect punch to any skin tone. Simply swipe on cheekbones to stay looking like a beach babe...

Eva - Dior Lip Glow Color Reviver Balm: A few days ago, I was rummaging through a forgotten handbag and came upon this little miracle balm. Yes, it's one of the now many, many...

Hosts Mary-Kate and Ashley OlsenEleanor Banco and MeDan Colen's "One of Everything"Jay-Z by Danny ClinchThis past weekend, Eleanor Banco and I were excited to join hosts Mary-Kate and Ashley Olsen, and stylist Mary Alice Stephenson...

Benefit is on a campaign to let women know just how important their eyebrows are. Your makeup is NEVER complete without enhancing the brows--they frame your eyes, which are your most important feature. We...

"My entire life, I have hated my eyebrows. It wasn't until I started to do reception work at a salon that I realized the error of my ways."

New York gals... You'll definitely want to check this out! Today from 9 AM to 4 PM, if you buy a Sugarbomb cupcake at the Cupcake Stop (Broadway between Broome and Spring), you'll get a...