HM

Act fast.

Credit cards at the ready.

Like cropped leather trousers?!

Is this real life? Is it actually happening?

It's here! (Well, almost).

The Swedish mega-store just joined the e-commerce game.

H&M debuts a collection of ultracool staples inspired by the real-life wardrobes of four top models. Signature strut not included.

Just in time for prom, check out the fast fashion brand's green formalwear designs.

From statement coats to avant garde dresses to quirky accessories, this special collaboration has it all.

The songstress was snapped by Inez van Lamsweerde and Vinoodh Matadin for the fast fashion brand's latest ads.

Between the rich color palette and elegantly textured layers, H&M's autumn collection looks unbelievably lu—but won't break the bank.

For the fifth year, H&M will be donating 25% of the profits from this eclectically vibrant collection to AIDS awareness organizations. The line will be available April 26 at more than 300 stores and online.

H&M's eco-friendly initiative is launching a new Conscious Glamour collection, proving that they care as much about the environment as they do about fashion. Out April 12 in stores worldwide, these jeweled toned frocks and punchy neon gowns are stylish, sustainable—and affordable, too!