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inclusive makeup

This New Beauty Brand Was Created Specifically for People With Albinism

"We don’t see albinism represented around us in a normalized way.”

This Unretouched Ad Is Exactly What the Beauty Industry Needs

The casting is actually gender-inclusive.

Beauty Bakerie's New Foundation Line Puts the Darkest Shade First

And it's making people pay attention.

This New Drugstore Foundation Has All the “In-Between” Shades You Could Never Find Before

There are 45 different options to choose from.

This $19 Sunscreen Is a Game-Changer for Darker Skin Tones

No ashy residue here.

Pinterest Just Made Browsing for Beauty Looks a More Inclusive Experience

Their new search tool is seriously game-changing.

Beauty Twitter Is Calling Out Kim Kardashian's New Concealers for Not Being Inclusive

Why representation in beauty matters.