Mara Hoffman

"It is up to the brands to make these shifts."

<p>Karl Lagerfeld gives us a sneak peek at his color cosmetics line for Shu Uemura</p>

Back in February, during New York Fashion Week, we blogged about Skintimate's partnership with designer Mara Hoffman. (In a nutshell, she totally chic-ified shaving by outfitting shave gel cans in bright, cheery prints.) Now they want your help in choosing the winner of the Skintimate Studios fashion design contest!

The look backstage at Mara Hoffman was bold but clean, just like Mara Hoffman's geometric-patterned and colorful collection. Sara Biria of the Sephora Pro Beauty Team gave the girls a splash of vibrant color...

It was a Teen Vogue reunion when I ran in to Whitney Port backstage, whose every move was being followed by The City camera crews, at the group show with her line, Whitney Eve, along...