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Selena Gomez and The Weeknd Had Their First Matching Moment

In Italy no less.

Gigi Hadid and Zayn Malik Just Shopped Each Other's Closets

All they do is twin.

How Two College Dropouts Built a $60 Million Watch Empire

Meet Jake Kassan and Kramer LaPlante, the brains behind the brand.

The Cool Sunglasses Demi Lovato, Jaden Smith and Lady Gaga Can’t Stop Wearing

Meet badass design duo Coco & Breezy.

This DIY Trick Will Seriously Upgrade Your Sunglasses

Grab your glue gun.

Rihanna Just Dropped Another Major Collaboration

Available in early June.