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You Can Now Buy Storybook Cosmetics at Ulta Beauty

Dream team.

Ulta Just Announced a Major Sale on Your Favorite Skincare Products

Just in time for winter chill.

Ulta Beauty's Holiday Sale Has a DIFFERENT Deal Each Day

Every day until Christmas.

Your Favorite Urban Decay Concealer Is 50% Off Right Now

Here's how to get it.

Morphe Will Officially Be Available at THIS Store

This is not a drill.

Ulta Is Having a MASSIVE Under-$15 Makeup Sale Right Now

Here's what you need to buy.

This YouTuber Did a FULL Face of Makeup Using Food

This is amazing.

This Massive Ulta Sale Is Happening RIGHT NOW

Time to stock up!

21 Products You Need IMMEDIATELY From Ulta’s Biggest Sale

From blushes to brushes.

This Viral Haircut Is the Most Inspiring Thing You’ll See Today

“It actually, kind of, broke my heart.”

Why Beauty Vloggers Are Dumpster Diving for Makeup

Trash talk.

Here’s How You Can Win a $150 Shopping Spree at Ulta Beauty

Shop ‘til you drop.

Cozy Up with Barielle

Thanks to Barielle, this fall you can match your nails to your favorite sweater! In creamy shades of brown, purple, gold, rust, plum, and mushroom, each of these aptly named lacquers will keep you toasty during the coldest months.

A Rose is a Rose

No ifs, ands, or buts about it--I love customization! Especially when it comes to beauty. I mean, who wouldn't want a custom-blended concealer (I remember when I had one made at Prescriptives, sniffle... RIP, Prescriptives!). Anyway, I digress. I...

OPI's New Charity-Chic Polish!

Not only do I think this OPI Breathe Life shade--a fresh, silvery blue--is so pretty, I love that it contributes to the Lung Cancer Foundation of America (LCFA). After all, considering that lung cancer is...

Shine On with Rusk!

Missing the shine and gloss of the holiday season? Sigh. Me too. Well, at least your hair doesn't have to! Pick up Rusk's new Being Shine set, which contains a fullsized Being Warped Wax (which...

Flower Power

Yes, these may just be the prettiest tweezers ever (limited edition, from Japonesque!). But remember... Don't go overboard with them! The first time I ever got my brows done, I went to a super...