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Super Bowl 2025 is already gearing up to be one of the biggest Big Games in recent years. With a hotly-contested matchup between the Philadelphia Eagles and the Kansas City Chiefs, plus Kendrick Lamar capping off his major year in music by taking the halftime show stage, this year's Super Bowl weekend in New Orleans, Louisiana will be one to remember — and Verizon is powering a new experience to make it even more unforgettable.
On Tuesday, Jan. 28 the mobile network unveiled a new on-the-ground experience at Super Bowl LIX called House of Verizon, which will meld the worlds of sports, food, fashion, culture, and music with exclusive programming and events throughout the entire weekend.
House of Verizon will be located in the heart of downtown New Orleans at Fulton Alley, and from Thursday, Feb. 6 through Sunday, Feb. 9, Verizon customers and friends will get exclusive access to tap into special experiences, giveaways, performances, surprises, and more.
“House of Verizon brings to life the types of experiences that Verizon powers for customers every day, in a way that only we can deliver,” Leslie Berland, EVP, Chief Marketing Officer at Verizon said in a statement to press, noting the carrier's partnership with the NFL. “Throughout the year, our customers get front-row seats to the very best in sports, entertainment, music and more — no strings attached via our Verizon Access program."
House of Verizon will host both daytime and nighttime events, offering endless ways to tailor the experiences to the vibe of your weekend. Per Verizon, during the day customers can enjoy appearances by “NFL athletes, musical artists, and fashion icons" while listening to sounds by DJ Angie Vee and DJ Fannie Mae.
There will also be access to appointments in the “Glam Suite” with a personalized stylist, a tote bag personalization station with custom football charms courtesy of Coastal Caviar, and a pop-up shop of authentic NFL pieces from the locally based vintage store Swamp Rags. The carrier notes there will also be bowling challenges with smaller prizes like authentic, custom apparel and a grand prize of two tickets to Super Bowl LIX on Sunday, Feb. 9.
When the sun goes down, House of Verizon will take over Fulton Alley with marquee events throughout the weekend. (Tickets to marquee events are limited and accessible to claim for select Verizon customers through the Verizon rewards program VerizonAccess.)
House of Verizon will host a special event in partnership with Alliance Sports on 2/6; a new collaborative collection showcase by Rhuigi Villaseñor, founder and fashion designer of the luxury streetwear brand RHUDE, and the official House of Verizon late-night party spun by DJ-producer Chase B on 2/7; and a special styling session and physical display of designer and entrepreneur Kristin Juszczyk's Off Season NFL collection, a Super Bowl LIX-themed brunch hosted by chef and content creator Tini Younger, and an exclusive invite-only event in partnership with TAO featuring performances by T-Pain, Doechii, and Jermaine Dupri, and sets by Chase B on 2/8.
Then, on Game Day, House of Verizon will transform once more to throw the New Orleans FanFest, a unique Verizon event created specifically for fans to cheer on and watch the Big Game, enjoy fare from local small business, and meet NFL legends.
The New Orleans FanFest will be one of many Super Bowl FanFest events happening concurrently across the country; for the first time ever, Verizon will bring “tens of thousands of customers and fans” together at “stadiums and iconic venues” in 30 cities across the nation, serving a special, limited group of customers who secured tickets. (To score any coveted tickets that might be left, visit VerizonFanFest.com.)
And watch this space — Teen Vogue will be joining Verizon during Super Bowl 2025 weekend to exclusively experience House of Verizon and the Big Game firsthand. See you in New Orleans!
