The Marc Jacobs Stam Bag Is Back After a Decade

One of the original Y2K icons is out of retirement.
Composite showing images of Lindsay Lohan Ashley Tisdale and Sophia Bush in the 2000s carrying different Marc Jacobs...
Composite: Getty Images

The 2000s were indisputably the golden era of the “It Bag.” Throughout the decade, we met the Balenciaga City Bag, the Chloe Paddington, the Fendi Spy, the Dior Saddle Bag, and so, so many more. One such It Bag was the Marc Jacobs Stam, a vintage-inspired quilted tote with a cute kiss-lock and chain strap inspired by 2000s mainstay model Jessica Stam. The bag was launched in 2005 and quickly became a sensation until it was retired by the brand in 2013... Until now.

Loved or still love the look of the MJ Stam? Same. I've been coveting a Stam since it hit the shelves and have been prowling resale sites for my dream bag for years. Luckily for us, the Stam is back, baby! As noted by WWD, Marc Jacobs is re-releasing the favorite celeb handbag just in time for the return of all things Y2K, and the new campaign features some of the '00s biggest faces, including Paris Hilton, Ashanti, and Selma Blair, not to mention Jessica Stam with the bag that bears her name. 

Paris Hilton poses with a white Marc Jacobs Stam bag for the brand's 2023 campaign.

Paris Hilton poses with a white Marc Jacobs Stam bag for the brand's 2023 campaign.

Courtesy of Marc Jacobs.
Model Jess Stam poses with a black Marc Jacobs Stam bag for the brand's 2023 campaign.

Model Jess Stam poses with a black Marc Jacobs Stam bag for the brand's 2023 campaign.

Courtesy of Marc Jacobs.

The Stam was constantly spotted on the arm of superstars like Beyoncé, who sported a silver metallic version, and Rihanna, who carried a rosy nude Stam. Likewise, Lindsay Lohan, Ashley Tisdale, Emma Roberts, and even Serena van der Woodsen (AKA Blake Lively) were all Stam stans. The bag was the perfect fusion of retro and chic and seamlessly fit in with the mid-'00s aesthetic. She had a glorious moment in the spotlight but retired in the early 2010s as the It Bag era evolved.

Singer Beyonce Knowles arrives at Incheon Airport for her concert on November 8 2007 in Seoul South Korea.

Beyoncé wearing a silver Stam in 2007 while traveling to Seoul, South Korea.

Han Myung-Gu

The Re-Edition Quilted Leather Stam Bag is the larger of the two re-released bags and is identical to the OG, from the oversized kiss-lock closure to the chunky chain strap. You can also shop the Little Stam, an adorable mini bag in pink or black. Pair it with your Juicy tracksuit, dress it over jeans, or modernize it with athleisure or a catsuit — the Stam can do it all.

COURTESY OF BRAND

Re-Edition Quilted Leather Stam Bag

COURTESY OF BRAND

Re-Edition Quilted Leather Little Stam Bag