The first Fenty drop of 2020 is here and it's good. The concept is all about freedom as an individual, a collective, and a creative. The clothing from the collection backs the idea up by being inherently encouraging and versatile in the ways that you can style it. Since the brand's launch last year, Fenty has been a reminder that your attitude and how you style the clothing means everything. Rihanna's designs are easy, they allow movement, are functional, and designed for everyday wear. This season brings in khaki colors as well as vibrant oranges. Tracksuits are luxuriously knit but still practical enough to be worn in the outdoors. The boots allow the wearer to decide at what length they want it to hit on their leg just with a simple crumple. And the dresses celebrate femininity with their signature curve-hugging silhouettes but aren't restrictive.
The campaign stars are also a manifestation and exploration of freedom. They express their own rights to freedom through their individual work. Amy Sall is focusing on the right to development and youth empowerment in Sub-Saharan Africa. Kai Isaiah-Jamal is a spoken word poet and trans visibility activist whose work seeks to represent the lived experiences of people he never saw represented growing up. Alexandra Genova is a producer making a documentary about the Mursi community in Ethiopia. And Amrit is a talented artist and a new face in the modeling world. Proof that those who wear the brand are dedicated to exercising their right to freedom and ensuring that others have the same freedoms.
