tiktok
Chonga Identity Has Been Everything From Coveted to Critiqued, but Its Influence Endures
“More than just the style itself, for me, chonga is all about lifestyle.”
By Skyli Alvarez
Martin Scorsese Guesses What “Simp” and “Sneaky Link” Mean On TikTok
He got "simp" wrong, but got “hits different” right.
By Sara Delgado
Gigi Hadid Is Taking the “Vanilla Girl” Trend Into Fall
Suddenly, I’m craving an ice cream cone.
By Christian Allaire
"Bunny Tongue" Lip Gloss Went TikTok-Viral, So We Found the Best
This might just be the cutest TikTok beauty trend.
By Donya Momenian
Olivia Rodrigo’s "All-American B*tch" Is Giving a Voice to “Feminine Rage”
People on TikTok are sharing their experiences with the precarious nature of feminine rage.
By Fortesa Latifi
#TikTokMadeMeBuyIt
TikTok Shop Has a Snail Slime Problem
TikTok Shop, which launched in the US last week, is littered with impossibly cheap—and fake—products.
By Amanda Hoover
Relatability Is the Star of Bama Rush TikTok This Year
We talked to Bama Morgan and Bella Grace about relatable rush.
By Fortesa Latifi
Done With Toxic Positivity? Here's How to Actually Feel Your Feelings
No "therapy dupe" is going to get you there.
By Krista Thomason
How Emma Rogue Brings Gen Z Together Through Fashion
“I want Rogue to be that creative catalyst for someone.”
By Skyli AlvarezPhotography by Skyli Alvarez
What Is Broquette Style? Unpacking the Coquette-Inspired Trend
Bro culture becomes a tailored trend in this blokette-adjacent take on Mary Janes and jerseys.
By Skyli Alvarez
There’s A Dark Side to Some of Those Cottagecore Influencer Accounts
Nostalgia isn’t everything it’s cracked up to be.
By Julie Kohler
Here Are the Best TikTok Amazon Finds Currently on Sale
From viral moon lamps to facial mask maker machines.
By Shauna Beni-Haynes and Bianca Nieves
Ice Spice’s Success Is Directly Linked to Her Bimbocore Branding
The reclamation of the bimbo created a window for Ice Spice to conquer the industry.
By Madusa Sidibay
Where Did All The Tween Fashion Go?
“A lot of teens are buying clothes that they’re not necessarily interested in, but it’s what the people around them like.”
By Aiyana Ishmael