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There's a New Hello Kitty Skincare Line at Ulta — and Everything Is Super-Cute
Celebrating 45 years of Hello Kitty!
By Roberta Gorin-Paracka
Mark Your Calendars! Ulta's 21 Days of Beauty Sale is Almost Here
Our wallets are ready.
By Bianca Nieves
Ulta Beauty Created a Gorgeous Frida Kahlo Makeup Collection
And it's available online now!
By Kaleigh Fasanella
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How to Copy the Best "Bold Type" Makeup Looks
From Kat's emerald eyeshadow to Jane's ruby lips.
By De Elizabeth
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10 Must-Have Setting Sprays That Are Way More Than Glorified Water
The summer heat is no match for my makeup now.
By De Elizabeth and Lauren Rearick
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Everything You Need to Know About Ulta's Gorgeous Hair Event
Great beauty deals on the daily.
By Bianca Nieves
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The 8 Best Acne Treatment Products from Ulta's Love Your Skin Sale
All our faves for 50% off regular price.
By Avery Matera
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Major Deal Alert: Get 12 Buxom Lipsticks for $24 During Ulta’s Beauty Blitz Sale
That’s a lipstick for every month!
By Lauren Rearick
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It’s So Fetch That Ulta Stores Now Carry Palettes From Storybook Cosmetics
Swatch it from the book!
By Lauren Rearick
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10 Things Teen Vogue Editors Are Buying on Black Friday
Take a peek inside our shopping bags!
By Lauren Rearick and Ella Cerón
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It’s a Black Friday Blessing: Some Ulta Deals Have Started Early
Get 40% off Anastasia Beverly Hills Glow Kits right now!
By Lauren Rearick
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You Can Get an Entire Eye Makeup Look for $20 During Ulta’s Holiday Haul Sale
I’m talking liner, mascara, and eyeshadow!
By Lauren Rearick
Here's Every Item Included in the Kylie Cosmetics Ulta Launch
Did your fave make the list?!
By Lauren Rearick
I Want Every Item from Beauty Bakerie’s Adorably Sweet Ulta Collection
It’s a sugar rush in makeup form.
By Lauren Rearick and Zoë Weiner
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Ulta's 21 Days of Beauty Is Finally Here — and We Rounded Up Everything Worth Buying
No disrespect to your bank account.
By Zoë Weiner
Two Women Allegedly Stole $3,000 in Beauty Products from Ulta
Texas police are looking for them.
By Lauren Rearick
Ulta's 21 Days of Beauty Could Reportedly Start in September
I've never been more ready for anything in my life.
By Lauren Rearick
An Ulta Employee Felt Pressured to Leave After Appearing in a Shane Dawson Video
Here's what both sides had to say.
By Karina Hoshikawa